🧭 Our Why:

Relentlessly pursue innovation that empowers businesses and elevate the success rate in an ecosystem where learning, creativity, and humanity thrive. We are driven by a relentless pursuit of excellence, empathy, and empowerment, aiming to be a catalyst for business success by constantly innovating and adapting solutions.

Encouraging an environment of continuous growth, learning, and collaboration, we strive to elevate individual potential and creativity, challenging the status quo and transforming the way businesses operate.

By prioritizing people and values over mere technicalities, we seek to reshape the future of business one connection at a time, creating a lasting, positive impact on the business landscape, never settling, always evolving.

⚖️ Principles and values:

1. Purpose-driven: Everything we do should be aligned with our company's purpose and move us closer to achieving our goals. To achieve this, we should:

   • Set clear, measurable goals and regularly evaluate our progress towards them

     • Make decisions based on what will best serve our purpose and long-term vision

     • Regularly communicate our purpose and values to all employees to ensure alignment

2. Alignment: Our decisions and actions should be aligned with our company's purpose and principles. To achieve this, we should:

   • Use our purpose and values as a guide when making decisions

     • Regularly evaluate our actions to ensure they align with our purpose and values

     • Hold ourselves accountable when we fail to live up to our purpose and values

3. People First: We prioritize drive, principles, and values of individuals over their technical expertise. To achieve this, we should:

   • Emphasize personal drive, integrity, action-oriented approach

     • Value human-centric values and potential over technical skill

4. Positive Impact: We want to help as many businesses as possible increase their probability of success. To achieve this, we should:

   • Implement solutions that genuinely add value to businesses

     • Focus on widespread growth and scalability

5. Innovation: We should embrace outside-the-box thinking and encourage creativity and experimentation. To achieve this, we should:

   • Encourage and reward creativity and risk-taking

     • Regularly seek out new and diverse perspectives

     • Foster a culture of experimentation and continuous improvement

6. Strategic Planning: Before taking any action, we should always start with a thorough diagnosis, socialize the plan, set clear goals, and then execute. To achieve this, we should:

   • Regularly conduct thorough analyses of problems and opportunities

     • Involve all relevant stakeholders in the planning process

     • Set clear, measurable goals and communicate them to all employees

7. Embrace Mistakes: We should embrace our mistakes, learn from them, and use them to grow and improve. To achieve this, we should:

   • Create a culture of psychological safety where employees feel comfortable admitting mistakes

     • Encourage and reward learning from failures

     • Use mistakes as opportunities to improve our processes and systems

8. Accountability: We should take responsibility for our actions and decisions, without making excuses or dwelling on past mistakes. To achieve this, we should:

   • Hold ourselves and each other accountable for meeting our goals and upholding our values

     • Take ownership of our mistakes and work to make things right

     • Use mistakes as opportunities for growth and improvement

9. Open-mindedness: We should be radically open-minded and receptive to new ideas and perspectives. To achieve this, we should:

   • Actively seek out diverse perspectives and opinions

     • Challenge our assumptions and biases

     • Foster a culture of constructive dialogue and feedback

10. Trust: We should trust our team members and empower them to make decisions and take ownership of their work. To achieve this, we should:

    • Create a culture of trust, where open communication and collaboration are encouraged

    • Empower employees to make decisions and take ownership of their work

    • Provide regular feedback and recognition to build trust and morale.

11. Question Everything: We question everything to better understand the reasons and gain knowledge for decision-making. To achieve this, we should:

    • Encourage curiosity and thorough examination of issues

    • Require justification and evidence to support all decisions

12. Critical Thinking: We should always seek out someone who can challenge our ideas and assumptions, to ensure that we are making the best decisions possible. To achieve this, we should:

    • Be open to constructive criticism

    • Actively seek out feedback from others

13. Knowledge Sharing: Educating people is a fundamental part of our existence. To achieve this, we should:

    • Encourage continuous learning and development

    • Share insights, skills, and best practices across the team

14. Blunt Feedback: We must always have an open channel for anyone to give feedback to others, always with the best interest of the people and company in mind. To achieve this, we should:

    • Encourage honest and direct communication

    • Do not take things personally, work towards the company's goals based on our principles